The FOGO eco-fishing system includes an ecological non-barbed fishhook, a smart fishing rod and an application (APP). With FOGO, you can enjoy the process of fishing without actually leaving fatal injuries on the fish and earn a virtual fish via the APP instead.

Fishing is often connected with killing, destroying and isolating. We redesigned the fishing process and created FOGO – an eco fishing system that includes an ecological non-barbed fishhook, a smart fishing rod and an APP.

When a fish is hooked and breaks the fishing bait, a replaceable part of the non-barbed fishhook will be exposed to water and split away off the fishhook’s body. The replaceable part is completely dissolvable in water.

Via a GPS system and a force sensor that is incorporated into the smart fishing rod, the system is able to identify the species of fish that the non-barbed fishhook has released, and convert the information into a virtual fish in the application.

The user is also able to build a virtual collection of fish species caught and exchange them with a global social network through the APP.